Program of the Seminar

Important details

List of participants


A seminar for Romanian PR practitioners

Friday 23rd - Saturday 24th November 2001

Sinaia, Hotel Palace

Presented by

EUROLINK - House of Europe, Bucharest-Romania

Member of the International Federation of Europe Houses (FIME)

in association with

Confédération Européenne des Relations Publiques (CERP)
(European Public Relations Confederation)


Achelis & Partner Public Relations, Munich/Bucharest

Program of the Seminar

Friday, 23 November 2001

10.30   Welcome coffee

11.00   Opening of the Seminar

11.30   Talking about Public Relations

12.00   Public Relations begins at home

12.45   Questions & answers

  • open discussion, including participant’s personnel experiences in Public Relations
  • 13.15   Working Lunch

    14.15   Presentation of the tasks for working group

    session I - Internal Relations

    • Group 1: Preparation of an internal information campaign
    • Group 2: Preparation of a "one-voice-policy"-manual
    • Group 3: Preparation of an internal newsletter

    14.30   Working group session I

    15.45   Presentation and discussion of the results

    16.15   Coffee break

    16.45   Prof. Sever Avram: Talking about Lobbying

    17.30  Quality - The fundament of successful Public Relations

  • Using the Minimum Quality standards of the IQPR in the daily business
  • 18.30   Preparation of a statement in front of a camera

    18.45   Presentation training

    20.00   End of the first day

    20.30   Dinner

    22.00   Informal get together, nightcap


    Saturday, 24 November 2001

    9.00   Public Relations and Image

    9.45  Corneliu Cojocaru: How to manage a crisis?

    10.30   Coffee break

    11.00   Presentation of the tasks for working group

    session II - Preparation of a draft for a PR campaign

    • Group 1: A crisis situation
    • Group 2: Foreign investors should be found
    • Group 3: Expansion of the company’s activities

    11.15   Working group session II

    12.30   Presentation and discussion of the results

    13.00   e-PR: The future of the profession?

    13.30   Questions & answers, evaluation of the seminar

    14.00   Farewell Lunch

    Afternoon     Open for individual questions and consultations


    Important details


    To develop professional communication skills for national and international PR situations involving professional presentations.


    Thomas Achelis,

    Prof. Sever Avram,

    Corneliu Cojocaru,


    EUROLINK - House of Europe

    The House of Europe in Bucharest, Representative Office of the International Federation of Europe Houses (FIME) in Romania, was established in March 1997, thanks to an initiative of some leading Romanian specialists, intellectuals, businessmen, journalists and students. Its main goal is to deepen and to promote the European Idea and the aspirations of a United Europe. In this context, the House of Europe provides to Bucharest an independent public arena for debates concerning the majors issues of the European unification, and of the EU enlargement.

    The House of Europe provides all levels of educational programmes, professional training & highly qualified consultance, and launches information, promotions, advocacy and lobby campaigns dedicated to the acceleration of the EU enlargement process.


    CERP the European Public Relations Confederation (Confédération Européenne des Relations Publiques) is the umbrella organisation of more than 20 national and professional PR associations in Europe, which represents about 20.000 PR practitioners, consultants, in-house- specialists, teachers, researchers, and students.

    The main objective is to represent the European PR profession and to establish contacts, exchanges, and co-operative links between the PR associations and their members worldwide. CERP president is Thomas Achelis.

    About Achelis & Partner

    As a Full-Service-PR-Agency, Achelis & Partner realise all activities in public relations, media relations, public affairs, editing and training. The main office is situated in Munich, and a local office in Bucharest, Romania. In more than 20 years we have gained experience in the financial, car/automotive/road safety and the tourism market. The philosophy of our agency is to be a partner for our client and to co-operate with him like an in-house-department.



    Senior staff/employees in PR/communication Departments, Account Managers, those responsible for media relations, spokespersons of small and medium size companies (SME) and other senior practitioners working in national and international public relations area.

    List of participants

    Nr. Institution/Company name Participant name Position
    1. Allianz Tiriac DICEANU Ana-Maria Public Relations Department
    2. Automobile Dacia BEG Miroslav Head of Communication Department
    3. Banc Post RADOI Liliana Public Relations Expert
    4. Banca Comerciala Romana COJOCARU Corneliu Spokesperson
    5. Banca Comerciala Romana SARB Corina Public Relations Manager
    6. Banque Franco Roumaine TARTACUTA Simona Assistant
    7. BRD Groupe Societe Generale BURADA Mihaela Director Departamentul Comunicare
    8. BRD Groupe Societe Generale ZAMFIR Raluca Analist Departamentul Comunicare
    9. Citibank DUMITRU Marlen Public Affairs Officer
    10. Demirbank OTEL Virginia Director for Development
    11. FILDAS Trading HONCERIU Mariana Comunication Manager
    12. FILDAS Trading SCARLAT Mihaela Director Executiv
    13. Flamingo Computers BARBU Elena Public Relations Manager
    14. ING Bank SCOTNITCHI Adina Public Relations Officer
    15. ING Nederlanden BARBU ANA-Maria Public Relations Officer
    16. Ion Tiriac Bank BIRO Ioana Director Corporate Communication
    17. Kaeser Kompressoren PUSCASU Adrian General Manager
    18. Mazrom Motors BRATFALEAN Nina Public Relations Coordinator
    19. Mazrom Motors NICULESCU Dan Managing Director
    20. Softwin EFTIME Catalina Public Relations Executive
    21. Softwin RADU Mihai Florin Public Relations Executive
    22. Softwin STOICA Dina Public Relations Executive
    23. Unilever South Central Europe BLAGA Mariana Public Affairs Officer
    24. Universitatea Timisoara EPURE Lucia Professor




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